Now we can also login to Spotify to see stats too. This is a big difference and the reason is because the stats from Apple only come from devices running iOS 11+. My hosting provider says I got 64,989 downloads from Apple Podcasts/iTunes for episode 53, but Apple is telling me I 28,911 devices downloaded it. The latest one is only a few days old, but if you look at my previous episodes, I'm averaging around 24k downloads per episode.īut I see a problem. So let's look at actual download stats for the last 8 episodes. Here is what it says:īut that still doesn't tell the whole story, just because a device is played it once doesn't mean they are active listeners. Podcasters can login to Apple Podcasts and look at their stats directly there. This skews my total downloads across all episodes in favor of Spotify much more than vs the last month's episode.īut now, let's ask both of them directly. While the Apple listeners seem to be caught up and are mainly interested in the newer episodes. What's this mean? It means my Spotify listeners are doing a lot of listening in the older episodes, catching up. The number of downloads I got from Apple was 2x as much as from Spotify if we isolate a single episode. See this paints a totally different picture. Let's look at a single episode and see how it fairs. We have more tools we can use to check things out with.įirst of all, the above chart is displaying a count for all my downloads across all episodes. So there you have it? Apple is slightly higher? Whoa whoa, not so fast partner. Here's what they say for the last 30 days. My statsįirst let's look at the obvious place. But this data is complete bonkers because it also lists Apple Music as one of the top places people download podcasts and there aren't any podcasts on Apple Music. MIDiA did a study and found in the US both Spotify and Google podcasts beat out Apple Podcasts. Libsyn reports Apple Podcasts have 59.6% of all downloads and Spotify gets 11.6%. So the point at which Spotify crosses Apple will be a big deal for podcasting.Ĭhartable says 42.72% of podcasts are downloaded on Apple Podcasts and 19.89% are downloaded on Spotify. But Spotify has made a huge push into podcasts and is very quickly rising up. They have held on to a steady 60% market share of podcasts for over a decade with the 2nd place player being no more than 5% all that time. Why? Because Apple has been the dominant player since the beginning. Do I have more podcast listeners on Apple Podcasts or Spotify? Industry ExpertsĪ lot of articles have come out recently trying to answer this question in whole across the larger podcast ecosphere. This post aims to answer a simple question.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |